Sunshine VFD Day

Collaborative Project

April 9th 2022

Sunshine VFD Day was a debut in-person event from Sunshine VFD. A cross disciplinary project, Sunshine VFD looked to present product and experience in Eugene, OR, for one day.

Personally I worked with Cas to bring this idea to life. Assisting in planning and ideating an in person experience that matched his product direction from Sunshine VFD. I also worked with him to create a media schedule to announce and promote the event, which was held at the N.E.S.T. in Eugene Oregon. I also assisted Sam Berry in modeling and designing the incense holder that was cast in concrete by Sam and released in limited quantities. I worked to find any work that needed completing, and any problems that needed solving to ensure this event could run smoothly.

I also crafted a unique Rose Milk Tea for the event in collaboration between my pop-up Backwindow Café and Sunshine VFD.

Creative Director: Caswell Reed Project Manager: Léo Ashla Cramer Photo Direction: Sam Berry Film Director: Léo Ashla Cramer Retail Associate: Emma Russel & Noah Shalowitz 3D Design: Sam Berry & Léo Ashla Cramer Graphic Design: Caswell Reed Furniture Design & Fabrication: Samuel Berry Event Videography: Noah Shalowitz Beverages: Back Window Café

You can learn more on Cas’ website here